Top 5 Delivered Meal Kits and Specialty Foods Apps in Turkey Q4 2022

During the fourth quarter of 2022, the delivered meal kits and specialty foods category saw varying performance metrics across its top applications in Turkey. Here's a closer look at the trends for each app.

Vivino: Buy the Right Wine experienced a consistent trend in weekly downloads, peaking at about 1K in the last week of December. Active users also showed a steady increase from 4.7K at the end of September to approximately 6.4K by the end of December. Revenue was negligible throughout most of the quarter, with a slight uptick to $1 in mid-December.

HelloFresh: Meal Kit Delivery had fluctuating weekly downloads, peaking at around 345 in mid-November. Active users showed a general upward trend, starting at 1.3K in late September and reaching approximately 1.4K by the end of December. Revenue data for this period was not available.

Green Chef: Healthy Recipes saw a significant decrease in weekly downloads, starting at 41 in late September and dropping to just 14 by the end of December. Active users mirrored this trend, peaking at around 100 in late October and subsequently declining to 46 by the last week of December. Revenue data was not available for this period.

Grow Food: Доставка питания had modest weekly downloads, peaking at 60 in mid-October but generally fluctuating below 30 for the rest of the quarter. Active users saw a slight decline overall, from 37 in late September to 35 by the end of December. Revenue data was not available for this period.

Chefs Plate: Easy Meal Planner had minimal weekly downloads, ranging from 5 to 9 during the tracked weeks. Active user data was not available, and no revenue was recorded for this period.

For more detailed insights and analytics, visit Sensor Tower.